Every online business wants to dominate its competition in Google search ranking. Local search marketing can be challenging for enterprises that have multiple locations. It is critical for businesses to rank highly, if not at the top of local search rankings. Google has recently made a significant change to the way it ranks websites. Google is using more local data to rank websites for any search term that suggests or includes a local search.
Local search domination is an internet marketing strategy that is applied to local business companies within the city where they are located. This form of marketing proves to be an ideal way for local enterprises to acquire leads and turn them into new customers. Google Places local directory now powers the top organic rankings. Customer Reviews are now a significant part of the ranking algorithm and will influence your online reputation.
Ways of improving your local organic search presence
For any local business, geographic boundaries pay a crucial role on the customers being reached. There is the need to optimize your local search by consistent usage of geographic search phrases, page content, and blogging efforts. Below are the ways you can use to have your business and site rank top locally.
- Register with Google Places
The background for local search for any business is securing the presence of Google Places. Creating an account is free and takes less than 15 minutes. Google Places results are listings that are displayed on the first page of Google showing users exactly where your business is located.
- Make use of Yahoo and Bing Listing
In addition to listing your business with Google Places, you need to secure the listings of Bing Business Portal and Yahoo Local. These two offer free listing option and present a great opportunity for your business to be found during a local search. Securing these two listings will add inbound link to your site.
- Optimize your website for mobile
Google is taking mobile responsiveness very seriously. If your site is not optimized for mobile users, your local search ranking will be negatively affected. More than 60 percent of mobile users are using their mobile devices to find small business information. Mobile search and local search go hand in hand.
- Join Local Review Sites
Google and other search engines place a lot of weight and consideration on customer review. Reports have it that more than 80% of online shoppers use online reviews to make their purchasing decisions. You should embrace local review sites as they make a lot of sense for your business. Encourage customers to review your product and share their experiences.
- Invest in content
Every new blog presents a new indexed page for your site. This is the new page where you target a geographic search phrase and gives you an ideal opportunity to be found in search engine page results. Writing great and regular content presents a better chance to be seen by Google and other search engines.
- Use Social Media
Get social to get found. Content written about you on social media platforms now get displayed on Google search result pages. It is time to embrace social media by encouraging online reviews, promoting online conversations about your business with your customers and publishing great content on your blog.
An important factor in local search ranking algorithms is the accuracy and consistency of local listings, and how authoritative your site provides these citations. Submitting your site to local business directories such as Google+ local, Foursquare, Yelp, Yahoo Portal and others listed will present an ideal opportunity to rank highly. Additionally, follow the SEO ways listed above to achieving local search domination.